Tonight, Trust in Yellow launches a special charity fundraiser with Luke George and Diabetes UK.
At the start of last season, Luke joined Southport as a fresh-faced 20-year-old.
Since then, as well as establishing himself a firm fans’ favourite, Luke has grown a trademark beard, which has become a familiar part of the Southport team as it has got bigger and bushier.
Now, the Trust is giving fans the ultimate say on whether the beard should stay or go while also raising funds in the process.
The objective is simple: supporters are being asked make a donation based on whether they think the beard should be shaved or saved, and the one that raises the most money by the end of February will win.
The initiative will be launched ahead of tonight’s home match against Aldershot Town, so call in at the club shop before or after the game to cast your vote.
Fans can make donations for as much or as little as they like, with every pound received being added to the total for the chosen option.
All of the funds raised will be split equally between the Trust and Diabetes UK, a charity chosen by Luke, as his sister, Holly, has suffered from diabetes since the age of 12.
It’s all a bit of fun, so please join in and give generously to help the total amount raised.
If fans vote for the beard to be shaved, it will removed at the first available home game in front of fans in the Grandstand Bar.
And if it is saved, Luke’s beard will remain a part of the Southport team for the rest of the season.
The issue of the beard has caused as much debate within Luke’s family as on the terraces, so every donation is sure to count.
The easiest way to have your say is by calling in at the club shop or Trust office of a matchday and donating to the yellow tin to shave it or the black tin to save it.
Alternatively, you can go to our homepage, click ‘donate’ and enter the word shave or save into the comments box, or visit justgiving.com/LukeGeorge.
The Trust would like to say a huge thanks to Luke for very kindly taking on this project. Thanks also to Colin Aindow and Julia Urwin for putting the initiative together.
With donations now being taken, fans have until the end of February to decide whether to shave it or save it.